• managing and coordinating the purchase, delivery and after-sales care of your products (as required);
• responding to your queries and requests (through various digital channels such as emails, website live chat, SMS, global messaging apps used for communication on smartphones and other devices, social media posts etc.);
• documenting, monitoring and recording the lifecycle of our products (to improve our long-term stock management);
• contacting you when your desired product categories or specific models are next in stock or on sale.

We keep your basic personal data only for as long as we need to, to be able to use it for the reasons given in this privacy notice, and for as long as we are required to keep it by law.

The actual period for which we store your basic data will vary depending on the type of personal data and how it is used. For example, when you buy a product from us, we will store information about you and your purchase for at least the term of your warranty.

We may also process some of the basic personal data that you provide if needed to:

• identify and deter any unlawful actions, including potential deceptive activities;
• keep our websites, apps, products and IT systems secure;
• assist in any disputes, claims or investigations relating to any ordered product or warranty matters;
• comply with all our legal obligations;
• provide you with updates on any significant changes to our policies, terms and conditions and any other matters that may be important to you as a customer.

Data protection and privacy laws in some countries require us to have what’s called a “legal basis” or “lawful ground” for handling personal data. Broadly, that means that we must have a legal justification for handling your basic data.
To process your data we will mainly use the following legal bases:
Contract – e.g. we have to process your delivery and payment details to provide you with the product that you have purchased
Consent – e.g. we will send you useful marketing communications where you have provided consent
Legitimate interests – e.g. we will process order information to detect potential dishonest activities and protect our company and our customers
In some circumstances, we might need to handle your data in a certain way to be able to comply with our legal obligations; for example, if we receive a request for your personal data from a regulatory body or law enforcement authority.

Ultimately, the reason we handle your data in the way that we do is so that we can directly or indirectly, improve our products, services and your overall customer experience. Whatever our justification for handling your data, we make sure that we always follow the latest security steps and technologies to honour our commitment to protect your privacy.

We are committed to protecting your data. We use the latest technical and organisational measures, including encryption, to protect your data and privacy. We protect your data using a combination of physical and IT security controls, including access controls that restrict and manage how your data and data is processed, managed and handled. We also ensure that our staff is adequately trained and regularly updated in protecting your data.

Where we have given you (or where you have chosen) a password which enables you to access parts of our platform or your client account, you are responsible for keeping this password confidential. We will never request your password and we strongly advise you not to share your password(s) with anyone. We are not responsible for any situation of this type.

We always invest in top-notch protection technologies and security experts for our company and our clients. We never encountered any unpleasant events during our entire history. However, we are legally bound to inform you that in the very unlikely event of suffering any breach which could compromise the protection of any type of data, we are obliged to let you know about this type of event.

1. Personal data is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual as a client.
   We collect basic personal data about you in some different ways including:
   Information you share with us through our website, by email or phone, or in person at our yearly live events.
2. Basic information from your online interactions through cookies and similar technologies (see the Cookie Notice for further information).
3. Information within communications from you (such as emails and live chats) and information about how you have engaged with email communications that we have sent you.
4. Publicly available information from your social media interactions with us or posts.
5. Basic information from third-party data providers to whom you have given your permission to share your data.

We reserve the right to regularly review and update this privacy notice, to always ensure the latest legal obligations are respected and to keep our services at the highest possible standards.

If we change our privacy notice in a way that significantly changes how we process the personal data that we hold about you, we are legally bound to request your updated approval for the policy updates through the most appropriate method (e.g. via email or a notification on our website, in your client account).